![]() ![]() Online GIF creation software makes it easy. You can make your own GIFs from any video. Yet in the right place and time, GIFs can be a powerful tool in your marketing tool belt. For example, GIFs can only include a finite number of colors, so your creation tool will make choices about which colors to drop. Even the highest quality GIFs can’t achieve the same richness as a video. You can even add dynamic elements to an otherwise still image to create cinemagraphs like the one below. Nowadays you can make seamlessly looping GIFs, and all manner of crazy mashed up GIF images. Luckily, GIFs have evolved over the years. Remember that flashing, blinking garbage that cluttered pretty much every website in the early 90s? Yeah. Originally developed in the late 80s, it uses a nerdy lossless compression technique to generate animations that won’t crash your server with massive file sizes. This looping file format cycles through a series of images (or frames) to create a short animation. GIF is an acronym that stands for Graphic Interchange Format. Maybe you’ve even heard about the great GIF pronunciation debate. ![]() You’ve probably seen GIFs floating around the internet. We’ve compiled a few of our favorite animated GIF making sites to help you make good quality GIFs for free, no Photoshop experience required. All you need is a video clip and an internet connection. Fortunately, casual users and semi-pros can get pretty good results from online GIF creation tools. Of course, not everyone has photoshop or is willing to learn the intricacies of the software. Professional video creators often use Photoshop to make their GIFs, because it gives them the greatest control over the end result. Plus, they’re fun to drop in a customer service chat or text conversation. They increase engagement on Twitter, supercharge email newsletters, and enrich blog posts. ![]()
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